What We Do
We put the web to work.
Spindustry’s e-business strategy:
- Acquire qualified leads for your business
- Convert them to customers
- Retain them as long-term clients
With Strategic Integration - we integrate what you’re doing on the web with your overall business strategy so that your online activities augment and enhance your off-line business.
With High Visibility - we make the search engine technology (search engine optimization, keyword management, pay-per-click programs) deliver more and better qualified visitors to your web site.
With Usability - we focus on the various audiences of your web application, using card sorts and market
research (surveys, focus groups) to create the best usability heuristics. This converts the most site visitors to customers
and helps to retain them as long term clients.
Spindustry Search Marketing Solutions include:
- Search Engine Optimization
- Pay-Per-Click programs
- Surveys
- Card Sorts
- Focus Groups
- User Testing
Visibility – Internet Marketing Methods
Search Engine Optimization
Ranking highly in the search engines (Google, Yahoo, MSN, AOL, et al) has become a unique combination of art and science.
It requires keeping up with how each engine works and the current criteria for gaining the best position. It has become
highly technical, measuring a myriad of your web site's attributes and weighing them against others to give you your ranking.
Spindustry Search Marketing experts understand how this complicated process works and how to optimize your site for high
visibility.
Pay-Per-Click
Pay-per-click Search Engine Marketing (also known as Keyword Auctions or Sponsored Listings) is an excellent way to quickly
develop targeted search engine traffic and sales. Spindustry Search Marketing works with the major pay-per-click search
engines, providing our clients with increased traffic quickly. Sponsored Listings appear in the top and right margins at
major search engines such as Google, Yahoo, and MSN.
Usability
If a website is difficult to use, people leave. For intranets and extranets, usability is a matter of employee productivity.
According to industry experts, current best practice is spending ten percent of your application design budget on
usability. It’s been documented that this increases the use of the web site significantly, and in the case of an intranet
or extranet, decreases training time.
Usability Testing Methods
Card Sort
A card sort was named for giving users a bunch of index cards with web site categories and information written on them.
The users were then asked to sort the cards into an organization that made sense to them. Spindustry Search Marketing
accomplishes this same technique with a computer application that allows users to drag and drop the cards on their screen.
Either way, it uncovers very valuable information from your end-user about the way they see your business or organization
and how that user ranks the importance of your products and services.
Focus Groups and Surveys
These more traditional market research tools allow you to gather both quantitative and qualitative information about your
web site from your users and gain even more insights to the best ways to serve those audiences. Spindustry Search Marketing
solutions employ these tools in conjunction with card sorts to define clear user expectations before the information
architecture process begins design.
User Testing
This is easy – cost effective and invaluable throughout your development process. Spindustry encourages all stakeholders
to take part in user testing at key stages of any development process to identify issues and tweak for optimal usability.